Director - Strategic Digital Marketing
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Job Number: P702
Work Type: Administrative
Location: Murfreesboro, Tennessee
Categories: Communications, Marketing, and Public Affairs, College of Graduate Studies
Job Title
Director - Strategic Digital Marketing
Department
V Provost Res and Dean of Grad
Salary
$63,668 - $80,116; commensurate with experience
Job Summary/Basic Function
The Director-Strategic Digital Marketing will work with the College of Graduate Studies administration and staff to create digital marketing campaigns with the goal of increasing enrollment and retaining students. This new member of our team will:
• Develop advanced digital marketing strategy and tactics for the College of Graduate Studies
• Effectively communicate marketing strategy with knowledge and passion
• Translate innovative ideas into executable marketing campaigns
• Execute social media and other digital campaigns that drive tangible results
• Provide quantitative and qualitative analysis and reports concerning social media and digital marketing performance on a weekly, monthly, quarterly, and annual basis
• Keep up-to-date with latest digital media trends, tools, and best practices
• Serve as the College of Graduate Studies’ liaison and representative with any off-campus vendor hired and tasked with marketing graduate programs
• The position has dotted-reporting line to the Vice President for Marketing and Communications to ensure actions and initiatives are in sync with broader university goals and directives and that the college is connected with the division’s resources and opportunities
Required Education
Bachelor's or Master's degree in marketing, communications, journalism, or related field.
Required Related Experience
At least five (5) years of advanced digital marketing experience.
Desirable License/Registration/Certification
Meta Certification
Documents Needed to Apply
Cover Letter & Resume Required
Special Instruction to Applicants
Candidates selected for interview will be required to provide a portfolio of social media ads design work and analysis if chosen for interview
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MTSU offers a comprehensive benefits package, including but not limited to the following:
- Sick Leave
- Vacation Leave for Administrative/Classified Staff/12-month Faculty
- 13 paid University holidays
- Medical, dental, vision, and life insurance
- Retirement plans
- Optional 401K and 403B Deferred Compensation Plans
- Educational benefits for the employee and their spouse and dependents
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MTSU is an equal opportunity, affirmative action employer that values diversity in all its forms. Women, minorities, individuals with disabilities, and protected veterans are encouraged to apply.
Proof of U.S. citizenship or eligibility for U.S. employment is required before employment (Immigration Control Act of 1986). Clery Act crime statistics for MTSU are available at https://www.mtsu.edu/police/docs/2022AnnualSecurityReport.pdf or by contacting MTSU Public Safety at (615) 898-2424.
MTSU is a Tobacco & Drug-Free campus.
This position requires a criminal background check. Therefore, you will be required to provide information about your criminal history to be considered.
For individuals requiring reasonable accommodation to apply: In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position with MTSU, please call 615-898-2929 or email emp@mtsu.edu.
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Application Review Date: June 20, 2023
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